Case Study
Community Responsive COVID-19 vaccination programming
We created community-responsive COVID-19 vaccine education, and programming for low-income communities. Our customized public health programming increased uptake, restored confidence, and achieved better community health outcomes. We even supported the Biden-Harris Administration’s COVID-19 Health Equity Task Force, helping others to replicate our success.

Problem

Low-income communities were disproportionately impacted by COVID-19. Yet, when vaccines arrived, access for marginalized communities was challenging. Online registration excluded many: phone lines were overwhelmed. Vaccine tourism meant that vaccine earmarked for vulnerable communities often went to unintended recipients. These communities were under-registered, outnumbered, and denied access.

Solution

We deployed a three-pronged solution to support marginalized, and highly impacted communities:

  • Education – we provided free community info sessions about COVID vaccines and treatments, led by clinicians and scientists that were culturally aligned with the community
  • Embeddedness- we helped ensure the localization of COVID resources, removing barriers to access, and delivering community responsive programming
  • Empowerment- we promoted public health resiliency and wrap around services that tackled comorbidities and lifestyle diseases

Impact

We helped our communities access COVID vaccination when it was almost impossible. We actively listened, answered every question, and journeyed alongside. This was customized public health programming aimed at the highest impacted and least served, providing a gateway to better community health.

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